Google Mortgages
Design Lead (2014)
Overview
Lead and launched the design of a new and innovative proposition in the financial space from Google. Helping people source Mortgages based on their ‘real world’ circumstances and end goals in an intuitive and user friendly format.
Challenge
What does a human centered financial product look like in an industry that is known for complex and unintuitive digital experiences. Sourcing a mortgage can be extremely intimidating for the average person. How can this be fixed?
Process
Reimagined the mortgage journey from the ground up by transforming a complex, outdated process into an intuitive, user-friendly experience. Combining an innovative machine learning (AI) algorithm, presented as a question / answer learning with forward-thinking design that results in a product that feels effortless to navigate yet powerful in capability.