Aston Martin
UX / UI Design Lead (2023-present)
Overview
Leading the design of Aston Martin’s first ever connected experience products, extending an iconic British luxury brand into in-vehicle, mobile, and watch apps.
Challenge
Taking a company with over a century of automotive history to the forefront of digital craftsmanship, reimagining what a luxury brand can be in the modern age.
Process
By applying the same precision and elegance that define the vehicles, we extended Aston Martin’s digital portfolio to 2 new platforms on both iOS and Android. Guided by the founding principles of usability, safety and beauty, we translated automotive luxury into digital craftsmanship.
Ground up design and launch of 2 new class leading products (with more to come)
DAU tracking well above industry standards for a utility app and similar apps in the field
Partnering closely with Apple to deliver next generation software
Rigorously tested and homologated to meet scrupulous industry standards
Created a robust and comprehensive design system for both watch and mobile platforms that enables fast turn around of future features